Lovio George Awarded PR Contract
DETROIT, MI (11 August 2016) – lovio george | communications + design has been selected to provide strategic communications and public relations activities for the Detroit Regional Convention Facility Authority. lovio george continues to work with Cobo Center operations in providing brand messaging, design and creative services.
“We were looking to select an agency that has strong connections in the region, experience within our industry, and the ability to craft a brand story at both the regional and national level,” said Patrick Bero, Chief Executive Officer and Chief Financial Officer, Detroit Regional Convention Facility Authority. “lovio george led the rebranding of Cobo Center during our $279 million renovation that restored us to our rightful place as a world class convention center in the nation’s great comeback city. Now that we have completed the renovations, we are looking to build a greater presence within the marketplace and strengthen visitor perceptions of our revitalized great American city, Detroit.”
Located downtown on the beautiful Detroit Riverfront, Cobo Center is one of the largest convention centers in the nation offering 723,000 square feet of exhibit space. Cobo Center recently launched a new Technology Services department which includes a broadcast studio, digital signage, Internet and Wi-Fi upgrades, and an extensive fiber network which provides Internet services to attendees, exhibitors and show management. The Detroit Regional Convention Facility Authority is chaired by Larry Alexander, President & CEO of the Detroit Metro Convention & Visitors Bureau.
“Our work should tell the other story of Detroit – the real examples of what is making a difference, what is working, and what is the remarkable comeback story of this great American city,” said Christina Lovio-George, president + CEO, lovio george. “Our goal is to help increase the collaboration between Cobo Center and other organizations as well as to ensure that this world class facility receives the recognition and business it should – from within the leadership in our state as well as nationally. It is a shining example of public-private cooperation at its finest and a model to be emulated for other regional endeavors.”
Born in Detroit over 30 years ago, lovio george represents global brands such as Walbridge, Shinola and Filson as well as local favorites like Detroit RiverFront Conservancy, Midtown Detroit, Inn at Bay Harbor and The Parade Company.
About the DRCFA:
On 9/15/09, operational control of Cobo Center transferred to the Detroit Regional Convention Facility Authority, under a collaborative agreement by the Michigan State Legislature, the City of Detroit, and Wayne, Oakland and Macomb counties. Each of these entities has an appointed member on the DRCFA Board. Larry Alexander is the appointee of the Governor of the State of Michigan and serves as Chairman of the Board. For more information visit: http://www.drcfa.org/.
About Cobo Center:
With 723,000 square feet of exhibit space, Cobo Center boasts one of the largest contiguous exhibit floor spaces in North America and is the 17th largest convention center in the country. Visit online at www.cobocenter.com.
About SMG:
Founded in 1977, SMG provides management services to 233 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening service. . For more information visit www.smgworld.com.
About lovio george:
lovio george is a boutique creative agency, born in Detroit that connects communications + design to create emotional connections between our clients and their customers. For more than 30 years, lovio george has represented high-profile and iconic projects, non-profits, corporations, foundations and events. Our collection of work includes strategic branding, design and communications for global brands and local favorites. From the Super Bowl and the PGA of America to Walbridge, the Inn at Bay Harbor and Shinola. Please visit www.loviogeorge.com for additional information.
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SARA CAMPBELL
SENIOR ACCOUNT EXECUTIVE
T 313.832.2210 x13 | M 315.727.3280
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