Venue naming rights go to Chemical Bank
After much consideration, Cobo Center granted naming rights to Chemical Bank.
“This unprecedented naming rights agreement is a great win for all parties. Chemical Bank makes a strong statement of commitment to the region and secured naming rights to a convention center that is growing in notoriety every day," said Claude Molinari, general manager of Cobo Center. Here are the highlights:
Chemical Bank awarded naming rights for one of the nation’s leading convention centers and continues legacy of deep community commitment
Detroit Regional Convention Facility Authority (DRCFA) selection of Chemical Bank represents strong financial future and move toward becoming a self-sustaining facility by 2024; saving Michigan taxpayers millions of dollars
Chemical Bank and the DRCFA to announce the new name of the world-class Convention Center by the end of 2019
The 22-year, $1.5 million-a-year agreement gives the bank exclusive naming rights for the center and sets a new industry standard reflective of the world-class facility and Detroit’s rise in the national market.
"The taxpayers of Michigan receive significant benefit in sponsorship revenue to offset the cost of operating this amazing convention center and a great partner in a trusted Michigan-based banking institution that is also on the rise," Molinari said. "It speaks so very well of the rebirth of this facility, this city and this region.”
Click HERE for full press release.